Sponsorship Proposal Template: Benefits, Components and Sample

Free Sponsorship Proposal Template

A sponsorship proposal is a document that outlines an organization’s request for financial or in-kind assistance from a potential sponsor. When done correctly, it can be an extremely effective means of securing support from businesses or individuals. In this blog post, we will discuss the benefits of sponsorship proposals, and components of a successful proposal, and provide a sample template that you can use as a guide when writing your own!

The Benefits of a Sponsorship Proposal

When you use a sponsorship proposal template, you can be sure that your sponsors will be more likely to provide the funding or resources that you need. By having a well-written and organized document, you increase the chances of your proposal being accepted.

There are several benefits to using a sponsorship proposal template:

  • It forces you to think about what you’re asking for.
  • You can include all the important information in one place.
  • It shows that you’re professional and serious about your request.
  • It makes it easy for sponsors to say “yes” to your request.

A sponsorship proposal template is a great tool to have in your arsenal when seeking out sponsors for your event or project. By using a template, you can be sure that you’re covering all the important information and making a strong case for why a sponsor should support your initiative.

If you’re not sure where to start, check out our sample sponsorship proposal template below. This template includes all of the essential components of a successful sponsorship proposal and provides guidance on what information to include in each section.

Key Components of a Sponsorship Proposal

But first, let`s go over the key components of a sponsorship proposal. Every sponsorship proposal should include:

  • An overview of your organization or event, including its history, mission, and goals
  • A description of the sponsorship opportunity
  • Details on how the sponsor’s brand will be promoted
  • Benefits for the sponsor
  • Your budget and other sources of funding
  • A call to action

These elements will give sponsors the information they need to make a decision about whether or not to support your initiative. Keep reading for more tips on what information to include in each section.

Sample Sponsorship Proposal Template

Here’s a sample sponsorship proposal template that you can use to solicit sponsors for your next event.

Dear [Sponsor name],

[Organization name] is pleased to offer the following sponsorship opportunities for the [event name] taking place on [date]. This event is expected to draw a crowd of [attendee number] people from all over [city/state/region], and we believe your company would be a perfect fit as a sponsor. 

As a sponsor, your company would receive the following benefits:

Your logo is prominently displayed on all event collateral, including save-the-dates, invitations, program books, and signage. 
Verbal recognition during the event.
The opportunity to provide branding materials or product samples in our goody bags.
A dedicated page on our website with a link to your company's website. 
Social media recognition leading up to and during the event. 
We kindly ask you to read a detailed description of our sponsorship proposal:









We hope you will consider sponsoring the [event name]. If you have any questions or would like additional information, please do not hesitate to contact me at [email address] or by phone at [phone number]. Thank you for your time and consideration. 

I look forward to hearing from you soon. 


[Your name]

Sections of a Sponsorship Proposal

Keep in mind that every sponsorship situation is unique, so be sure to tailor your proposal to fit the specific needs of your event or project. With this in mind, feel free to add or remove sections as needed. The most important thing is to make sure that all of the essential information is included.

Now let’s take a closer look at each section of the template in turn.

Section One: Introduction

The first section of your sponsorship proposal should provide an overview of your event or initiative, and explain why it would be a good fit for a potential sponsor. Be sure to include key details such as the date, location, and expected attendance.

You should also briefly describe your target audience, and explain how a sponsor’s products or services would align with this audience. For example, if you’re organizing a health fair for low-income families, a sponsor who makes healthy food products would be a good fit.

Finally, this section should conclude with a brief overview of the benefits that a sponsor would receive by supporting your event or initiative. These benefits could include brand exposure, increased sales, and community goodwill.

Section Two: Event/Initiative Details

The second section of your sponsorship proposal should provide more detailed information about your event or initiative. This is where you’ll describe the specific components of your event, and how a sponsor’s involvement would be integrated into these components.

For example, if you’re proposing that a potential sponsor provide funding for an educational workshop series, this section would describe the topics that will be covered in the workshops, the format of each workshop, the target audience, and how the sponsor’s name and/or logo would be featured.

If you’re proposing that a potential sponsor provide in-kind support for an event (e.g. catering, venue space, etc.), this section would describe the format of the event, the expected number of attendees, and what type of exposure or recognition the sponsor would receive, etc.

In both cases, it’s important to be as specific as possible so that the potential sponsor can visualize how their involvement would benefit them.

Section Three: Marketing Plan

The third section of your sponsorship proposal should outline your marketing plan. This is where you’ll describe how you intend to promote the event or cause that you’re seeking sponsorship for.

Be sure to include information about your target audience, what channels you’ll be using to reach them (social media, email marketing, etc.), and any promotional materials you’ll be creating (e.g. flyers, posters, website banner ads, etc.).

Again, the more specific you can be here, the better. By providing potential sponsors with a detailed marketing plan, you’ll give them a better idea of how their involvement would be promoted and what kind of return on investment they could expect.

Section Four: Budget

The fourth and final section of your sponsorship proposal should outline your budget for the event or project. This is where you’ll need to get specific about the costs involved and how much funding you’re seeking from sponsors.

Be sure to itemize all of the costs associated with your event or project, including things like venue rental, equipment, marketing materials, staff salaries, etc. If there are any variable costs (e.g. catering for an event), be sure to provide estimates so that potential sponsors can get a clear idea of the total amount of money you’ll need to raise.

Once you’ve itemized all of the necessary costs, you can then specify how much funding you’re hoping to receive from each sponsor. If you’re looking for in-kind sponsorship (e.g. donated products or services instead of cash), be sure to list the specific items or services you need.

Finally, you’ll want to close your sponsorship proposal with a brief overview of your organization and its mission. You can also include information about your target audience and any previous sponsorships or successful events you’ve organized.

If you’re not sure where to start, check out our sample sponsorship proposal template below. This template includes all of the necessary components of a successful sponsorship proposal, so feel free to use it as a starting point for your own document.

Remember that every organization and event is different, so be sure to customize your sponsorship proposal accordingly.

Tips for Writing an Effective Sponsorship Proposal

Now that you know what to include in your sponsorship proposal, it’s time to start writing. Keep the following tips in mind as you craft your document:

  • Be clear and concise: Your sponsorship proposal should be easy to read and understand. Get straight to the point and avoid using unnecessary jargon or flowery language.
  • Sell yourself: Remember that you’re trying to sell your organization or event to potential sponsors. Use persuasive language and highlight why sponsoring your event is a good investment for businesses.
  • Do your research: Learn as much as you can about potential sponsors before reaching out. This will help you customize your proposal and increase your chances of securing sponsorship.
  • For example, if you’re reaching out to a local business, mention how your event will benefit the community.
  • Include key components: In order for your proposal to be effective, it should include certain key components. These include an overview of your organization or event, sponsorship benefits, and contact information.
  • Use a sample proposal: Not sure where to start? Use our sample sponsorship proposal template as a guide. Simply download the template and customize it to fit your needs.
  • Keep in mind that every organization or event is different, so you’ll need to tailor your proposal accordingly. But this template will give you a good starting point.

If you follow these tips, you’ll be well on your way to writing a successful sponsorship proposal. Good luck!